Onepeat.com was launched on January 7, 2006.
Onepeat.com was created to raise funds for a billboard campaign. The campaign was a smashing success - we erected a billboard in Los Angeles, we hired a mobile billboard truck to circle ESPN's headquarters for 5 days and we donated all remaining funds ($2,695) to hurricane relief.
The attention our site has received is beyond anything we had imagined. We recently decided to overhaul the original website and start a for-profit venture. We are now selling t-shirts through our cafepress store.